Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C2DB
RGB
152, 194, 219
HSL
202, 48%, 73%
HSB
202, 31%, 86%
CMYK
31, 11, 0, 14
LAB
76, -10, -17
LCH
76, 20, 240
OKLCH
0.79, 0.06, 235
XYZ
45, 50, 74
LUV
76, -22, -25
HWB
202, 60%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.