Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C2E2
RGB
152, 194, 226
HSL
206, 56%, 74%
HSB
206, 33%, 89%
CMYK
33, 14, 0, 11
LAB
76, -9, -21
LCH
76, 23, 247
OKLCH
0.79, 0.06, 241
XYZ
46, 51, 79
LUV
76, -22, -31
HWB
206, 60%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.