Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C2EF
RGB
152, 194, 239
HSL
211, 73%, 77%
HSB
211, 36%, 94%
CMYK
36, 19, 0, 6
LAB
77, -6, -27
LCH
77, 28, 257
OKLCH
0.80, 0.08, 251
XYZ
48, 51, 89
LUV
77, -22, -42
HWB
211, 60%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.