Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C4CF
RGB
152, 196, 207
HSL
192, 36%, 70%
HSB
192, 27%, 81%
CMYK
27, 5, 0, 19
LAB
76, -13, -11
LCH
76, 17, 219
OKLCH
0.79, 0.05, 215
XYZ
44, 51, 66
LUV
76, -22, -14
HWB
192, 60%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.