Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C4DA
RGB
152, 196, 218
HSL
200, 47%, 73%
HSB
200, 30%, 85%
CMYK
30, 10, 0, 15
LAB
77, -11, -16
LCH
77, 20, 235
OKLCH
0.80, 0.06, 230
XYZ
45, 51, 74
LUV
77, -23, -23
HWB
200, 60%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.