Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C4E6
RGB
152, 196, 230
HSL
206, 61%, 75%
HSB
206, 34%, 90%
CMYK
34, 15, 0, 10
LAB
77, -9, -22
LCH
77, 24, 248
OKLCH
0.80, 0.07, 242
XYZ
47, 52, 82
LUV
77, -23, -33
HWB
206, 60%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.