Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C5DF
RGB
152, 197, 223
HSL
202, 53%, 74%
HSB
202, 32%, 87%
CMYK
32, 12, 0, 13
LAB
77, -11, -18
LCH
77, 21, 239
OKLCH
0.80, 0.06, 234
XYZ
46, 52, 77
LUV
77, -23, -26
HWB
202, 60%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.