Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C5EA
RGB
152, 197, 234
HSL
207, 66%, 76%
HSB
207, 35%, 92%
CMYK
35, 16, 0, 8
LAB
77, -9, -24
LCH
77, 25, 250
OKLCH
0.80, 0.07, 244
XYZ
48, 53, 85
LUV
77, -23, -36
HWB
207, 60%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.