Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C5FA
RGB
152, 197, 250
HSL
212, 91%, 79%
HSB
212, 39%, 98%
CMYK
39, 21, 0, 2
LAB
78, -5, -31
LCH
78, 32, 260
OKLCH
0.81, 0.09, 253
XYZ
50, 54, 98
LUV
78, -23, -49
HWB
212, 60%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.