Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C8CF
RGB
152, 200, 207
HSL
188, 36%, 70%
HSB
188, 27%, 81%
CMYK
27, 3, 0, 19
LAB
77, -15, -9
LCH
77, 18, 211
OKLCH
0.80, 0.05, 207
XYZ
45, 52, 67
LUV
77, -24, -11
HWB
188, 60%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.