Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C8DA
RGB
152, 200, 218
HSL
196, 47%, 73%
HSB
196, 30%, 85%
CMYK
30, 8, 0, 15
LAB
78, -13, -14
LCH
78, 19, 228
OKLCH
0.81, 0.06, 223
XYZ
46, 53, 74
LUV
78, -24, -20
HWB
196, 60%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.