Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C8EA
RGB
152, 200, 234
HSL
205, 66%, 76%
HSB
205, 35%, 92%
CMYK
35, 15, 0, 8
LAB
78, -10, -22
LCH
78, 24, 246
OKLCH
0.81, 0.07, 240
XYZ
48, 54, 86
LUV
78, -24, -33
HWB
205, 60%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.