Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98C8F3
RGB
152, 200, 243
HSL
208, 79%, 77%
HSB
208, 37%, 95%
CMYK
37, 18, 0, 5
LAB
78, -8, -27
LCH
78, 28, 253
OKLCH
0.81, 0.08, 246
XYZ
50, 54, 93
LUV
78, -24, -41
HWB
208, 60%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.