Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98CCCF
RGB
152, 204, 207
HSL
183, 36%, 70%
HSB
183, 27%, 81%
CMYK
27, 1, 0, 19
LAB
78, -17, -7
LCH
78, 18, 203
OKLCH
0.81, 0.05, 201
XYZ
46, 54, 67
LUV
78, -26, -8
HWB
183, 60%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.