Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98CEE1
RGB
152, 206, 225
HSL
196, 55%, 74%
HSB
196, 32%, 88%
CMYK
32, 8, 0, 12
LAB
79, -15, -15
LCH
79, 21, 226
OKLCH
0.82, 0.06, 222
XYZ
49, 56, 80
LUV
79, -27, -21
HWB
196, 60%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.