Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D2DD
RGB
152, 210, 221
HSL
190, 50%, 73%
HSB
190, 31%, 87%
CMYK
31, 5, 0, 13
LAB
80, -17, -12
LCH
80, 21, 214
OKLCH
0.83, 0.06, 211
XYZ
49, 58, 77
LUV
80, -29, -15
HWB
190, 60%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.