Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D2EF
RGB
152, 210, 239
HSL
200, 73%, 77%
HSB
200, 36%, 94%
CMYK
36, 12, 0, 6
LAB
81, -14, -21
LCH
81, 25, 236
OKLCH
0.83, 0.07, 230
XYZ
52, 59, 90
LUV
81, -28, -30
HWB
200, 60%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.