Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D4E2
RGB
152, 212, 226
HSL
191, 56%, 74%
HSB
191, 33%, 89%
CMYK
33, 6, 0, 11
LAB
81, -17, -13
LCH
81, 22, 218
OKLCH
0.83, 0.06, 214
XYZ
50, 59, 81
LUV
81, -29, -18
HWB
191, 60%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.