Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D4EB
RGB
152, 212, 235
HSL
197, 67%, 76%
HSB
197, 35%, 92%
CMYK
35, 10, 0, 8
LAB
81, -16, -18
LCH
81, 24, 229
OKLCH
0.84, 0.07, 224
XYZ
51, 60, 87
LUV
81, -29, -25
HWB
197, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.