Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D4FC
RGB
152, 212, 252
HSL
204, 94%, 79%
HSB
204, 40%, 99%
CMYK
40, 16, 0, 1
LAB
82, -12, -26
LCH
82, 29, 245
OKLCH
0.84, 0.08, 238
XYZ
54, 61, 101
LUV
82, -29, -40
HWB
204, 60%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.