Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D5EB
RGB
152, 213, 235
HSL
196, 67%, 76%
HSB
196, 35%, 92%
CMYK
35, 9, 0, 8
LAB
82, -16, -17
LCH
82, 24, 227
OKLCH
0.84, 0.07, 222
XYZ
52, 60, 87
LUV
82, -30, -25
HWB
196, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.