Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98D7DF
RGB
152, 215, 223
HSL
187, 53%, 74%
HSB
187, 32%, 87%
CMYK
32, 4, 0, 13
LAB
82, -19, -11
LCH
82, 22, 209
OKLCH
0.84, 0.06, 206
XYZ
51, 61, 79
LUV
82, -31, -13
HWB
187, 60%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.