Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DBF5
RGB
152, 219, 245
HSL
197, 82%, 78%
HSB
197, 38%, 96%
CMYK
38, 11, 0, 4
LAB
84, -17, -20
LCH
84, 26, 229
OKLCH
0.86, 0.08, 224
XYZ
55, 64, 96
LUV
84, -32, -28
HWB
197, 60%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.