Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DCF3
RGB
152, 220, 243
HSL
195, 79%, 77%
HSB
195, 37%, 95%
CMYK
37, 9, 0, 5
LAB
84, -18, -18
LCH
84, 26, 226
OKLCH
0.86, 0.08, 221
XYZ
55, 64, 94
LUV
84, -32, -26
HWB
195, 60%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.