Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DFEA
RGB
152, 223, 234
HSL
188, 66%, 76%
HSB
188, 35%, 92%
CMYK
35, 5, 0, 8
LAB
84, -21, -13
LCH
84, 25, 211
OKLCH
0.86, 0.07, 208
XYZ
54, 65, 88
LUV
84, -34, -16
HWB
188, 60%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.