Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DFF7
RGB
152, 223, 247
HSL
195, 86%, 78%
HSB
195, 38%, 97%
CMYK
38, 10, 0, 3
LAB
85, -19, -19
LCH
85, 27, 226
OKLCH
0.86, 0.08, 221
XYZ
56, 66, 98
LUV
85, -34, -27
HWB
195, 60%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.