Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98DFF8
RGB
152, 223, 248
HSL
196, 87%, 78%
HSB
196, 39%, 97%
CMYK
39, 10, 0, 3
LAB
85, -18, -20
LCH
85, 27, 227
OKLCH
0.87, 0.08, 222
XYZ
56, 66, 99
LUV
85, -34, -28
HWB
196, 60%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.