Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98E1FD
RGB
152, 225, 253
HSL
197, 96%, 79%
HSB
197, 40%, 99%
CMYK
40, 11, 0, 1
LAB
85, -18, -21
LCH
85, 28, 229
OKLCH
0.87, 0.08, 224
XYZ
58, 68, 103
LUV
85, -34, -31
HWB
197, 60%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.