Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
992500
RGB
153, 37, 0
HSL
15, 100%, 30%
HSB
15, 100%, 60%
CMYK
0, 76, 100, 40
LAB
35, 47, 48
LCH
35, 68, 46
OKLCH
0.45, 0.16, 35
XYZ
14, 8, 1
LUV
35, 92, 27
HWB
15, 0%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.