Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
992D08
RGB
153, 45, 8
HSL
15, 90%, 32%
HSB
15, 95%, 60%
CMYK
0, 71, 95, 40
LAB
36, 45, 46
LCH
36, 64, 46
OKLCH
0.46, 0.15, 37
XYZ
14, 9, 1
LUV
36, 86, 28
HWB
15, 3%, 40%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.