Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
993DD0
RGB
153, 61, 208
HSL
278, 61%, 53%
HSB
278, 71%, 82%
CMYK
26, 71, 0, 18
LAB
45, 56, -60
LCH
45, 82, 313
OKLCH
0.55, 0.22, 310
XYZ
26, 15, 61
LUV
45, 27, -93
HWB
278, 24%, 18%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.