Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
993FA3
RGB
153, 63, 163
HSL
294, 44%, 44%
HSB
294, 61%, 64%
CMYK
6, 61, 0, 36
LAB
43, 49, -37
LCH
43, 61, 323
OKLCH
0.53, 0.17, 324
XYZ
22, 13, 36
LUV
43, 38, -60
HWB
294, 25%, 36%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.