Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99ABC4
RGB
153, 171, 196
HSL
215, 27%, 68%
HSB
215, 22%, 77%
CMYK
22, 13, 0, 23
LAB
69, -2, -15
LCH
69, 15, 261
OKLCH
0.74, 0.04, 257
XYZ
38, 40, 58
LUV
69, -11, -23
HWB
215, 60%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.