Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99ACCA
RGB
153, 172, 202
HSL
217, 32%, 70%
HSB
217, 24%, 79%
CMYK
24, 15, 0, 21
LAB
70, -2, -18
LCH
70, 18, 264
OKLCH
0.74, 0.05, 259
XYZ
39, 41, 62
LUV
70, -11, -27
HWB
217, 60%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.