Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
99AD27
RGB
153, 173, 39
HSL
69, 63%, 42%
HSB
69, 77%, 68%
CMYK
12, 0, 77, 32
LAB
67, -20, 61
LCH
67, 64, 108
OKLCH
0.71, 0.15, 118
XYZ
28, 37, 8
LUV
67, -8, 71
HWB
69, 15%, 32%
Pantone
377 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.