Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99B0CF
RGB
153, 176, 207
HSL
214, 36%, 71%
HSB
214, 26%, 81%
CMYK
26, 15, 0, 19
LAB
71, -3, -19
LCH
71, 19, 261
OKLCH
0.75, 0.05, 256
XYZ
40, 42, 65
LUV
71, -13, -28
HWB
214, 60%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.