Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99BED0
RGB
153, 190, 208
HSL
200, 37%, 71%
HSB
200, 26%, 82%
CMYK
26, 9, 0, 18
LAB
75, -10, -13
LCH
75, 17, 234
OKLCH
0.78, 0.05, 229
XYZ
43, 48, 67
LUV
75, -19, -19
HWB
200, 60%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.