Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99C4E4
RGB
153, 196, 228
HSL
206, 58%, 75%
HSB
206, 33%, 89%
CMYK
33, 14, 0, 11
LAB
77, -9, -21
LCH
77, 23, 247
OKLCH
0.80, 0.06, 241
XYZ
47, 52, 81
LUV
77, -22, -31
HWB
206, 60%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.