Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99C5CE
RGB
153, 197, 206
HSL
190, 35%, 70%
HSB
190, 26%, 81%
CMYK
26, 4, 0, 19
LAB
77, -14, -10
LCH
77, 17, 215
OKLCH
0.80, 0.05, 212
XYZ
44, 51, 66
LUV
77, -22, -12
HWB
190, 60%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.