Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99C8FB
RGB
153, 200, 251
HSL
211, 92%, 79%
HSB
211, 39%, 98%
CMYK
39, 20, 0, 2
LAB
79, -6, -30
LCH
79, 31, 258
OKLCH
0.82, 0.09, 251
XYZ
51, 55, 99
LUV
79, -24, -48
HWB
211, 60%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.