Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CBD2
RGB
153, 203, 210
HSL
187, 39%, 71%
HSB
187, 27%, 82%
CMYK
27, 3, 0, 18
LAB
78, -16, -9
LCH
78, 18, 210
OKLCH
0.81, 0.05, 207
XYZ
46, 54, 69
LUV
78, -25, -11
HWB
187, 60%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.