Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CBDF
RGB
153, 203, 223
HSL
197, 52%, 74%
HSB
197, 31%, 87%
CMYK
31, 9, 0, 13
LAB
79, -13, -16
LCH
79, 20, 229
OKLCH
0.81, 0.06, 225
XYZ
48, 55, 78
LUV
79, -25, -22
HWB
197, 60%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.