Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CBEF
RGB
153, 203, 239
HSL
205, 73%, 77%
HSB
205, 36%, 94%
CMYK
36, 15, 0, 6
LAB
79, -10, -23
LCH
79, 26, 246
OKLCH
0.82, 0.07, 240
XYZ
50, 56, 90
LUV
79, -25, -35
HWB
205, 60%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.