Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CBF4
RGB
153, 203, 244
HSL
207, 81%, 78%
HSB
207, 37%, 96%
CMYK
37, 17, 0, 4
LAB
79, -9, -26
LCH
79, 27, 250
OKLCH
0.82, 0.08, 244
XYZ
51, 56, 94
LUV
79, -25, -39
HWB
207, 60%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.