Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CBFF
RGB
153, 203, 255
HSL
211, 100%, 80%
HSB
211, 40%, 100%
CMYK
40, 20, 0, 0
LAB
80, -7, -31
LCH
80, 32, 257
OKLCH
0.83, 0.09, 250
XYZ
53, 57, 103
LUV
80, -25, -49
HWB
211, 60%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.