Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99CFEB
RGB
153, 207, 235
HSL
200, 67%, 76%
HSB
200, 35%, 92%
CMYK
35, 12, 0, 8
LAB
80, -13, -20
LCH
80, 24, 237
OKLCH
0.83, 0.07, 231
XYZ
50, 57, 87
LUV
80, -27, -29
HWB
200, 60%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.