Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99D5FF
RGB
153, 213, 255
HSL
205, 100%, 80%
HSB
205, 40%, 100%
CMYK
40, 16, 0, 0
LAB
82, -12, -27
LCH
82, 30, 246
OKLCH
0.85, 0.09, 240
XYZ
55, 62, 104
LUV
82, -29, -41
HWB
205, 60%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.