Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99DBE2
RGB
153, 219, 226
HSL
186, 56%, 74%
HSB
186, 32%, 89%
CMYK
32, 3, 0, 11
LAB
83, -20, -10
LCH
83, 23, 207
OKLCH
0.85, 0.07, 204
XYZ
52, 63, 81
LUV
83, -32, -13
HWB
186, 60%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.