Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99DBED
RGB
153, 219, 237
HSL
193, 70%, 76%
HSB
193, 35%, 93%
CMYK
35, 8, 0, 7
LAB
83, -18, -16
LCH
83, 24, 221
OKLCH
0.85, 0.07, 217
XYZ
54, 64, 90
LUV
83, -32, -22
HWB
193, 60%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.