Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
99DBFB
RGB
153, 219, 251
HSL
200, 92%, 79%
HSB
200, 39%, 98%
CMYK
39, 13, 0, 2
LAB
84, -16, -23
LCH
84, 28, 235
OKLCH
0.86, 0.08, 230
XYZ
56, 64, 101
LUV
84, -32, -33
HWB
200, 60%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.